Tuesday, November 2, 2010

The MATHS of shaving (5)

Why you should absolutely use pre-shave oil!

Time is coming up now to end up with “The MATHS of shaving” series:  this is the 5th and last issue. Next week, I will start with “The PLEASURE of shaving” series. Today, I would like to prove that if you use the correct shaving accessories, you can further reduce your annual shaving bill.  There is one key accessory that I strongly advise for the amateur of wetshaving, who is in quest of the perfect shave: Shaving Oil. I will be honest with you: when founding Raz*War to answer to the (shocking) shaving market oligopoly situation, I didn’t know that shaving oils were so efficient and useful. I know, now, everything about them! And I am completely amazed!

Why do the “shaving giants”, “BigRazCo” and the other, do not promote them?  I think that part of the answer lies… in the proof of today (But let’s be honest, BigRazCo is not so malicious. Oils are also perceived –unjustly- as old generation product, and that’s the second part of the answer). If you would like to dive a little deeper into the subject, I suggest you search on the web and look for some electronic microscope photographs of razor edges affected by foams and gels… You will quickly understand that these products really do not help extend the life of your razor blades.

Instead, I strongly advise to use shaving oil (as pre-shave product, in combination with a semi-synthetic shaving brush and a mild shaving soap). Since I started using shaving oil, I have no more issue of ingrown hairs.  The shaving oil allows me to get the “Baby Butt Shave” level (…as we, as “shaving specialists” use to say).  Another interesting collateral effect: my spouse never complaint anymore about my “itchy beard”. Also, due to the lathering and moisturizer effect, the typical “burning skin” effect disappears. These, already, are arguments that are powerful enough to motivate you to buy shaving oil (Hence: do so, before finishing reading this blog-post, and click on the following hyperlink ;-)).

But, today, as I am in our weekly MATHS of shaving exercise, I will no longer examine these “comfort” arguments further (I will do that my next series of blogs post: “The PLEASURE of shaving”). Here, I just would like to assess the impact of using shaving oil on your annual shaving bill.  It will be quite easy to do, though.

What happen is that shaving oil, due to its lubricating characteristics, will strongly enhance the extent of usage of your blades. This due to the fact that oil will help the blade to enter in the hair to be cut, as lubricating mineral oil would help a “chainsaw” to enter in wood. A good shaving oil could double the lifetime of your razor blades. That’s enough to take your calculator and start yourself the calculation.  Consider now the graph I prepared for you:

The graph shows the impact on your wallet of using shaving oil. For making the graph, I made the comparison of our “EL Fidel” 5blades per razor head   (premium razor) with a premium razor of BigRazCo. For the stake of simplicity, I considered that you change your blades a little less than every week (what you should normally do if you are not using shaving oil, even with highly qualitative 5blades/razor: our own model and the one from BigRazCo). The first column correspond to the price of buying 48 BigRazCo razor heads per year (With average unit price: 4,2 Euros). The second column corresponds to the price of a 48 razors heads/year “El Fidel” subscription plan (Raz*War premium razor). The third column features the annual cost of your blades by using a highly qualitative oil (I included the price of the oil (3 bottles). 3 to 4 bottles of Raz*War shaving oil, used as pre-shave oil, should be enough). Finally, the fourth column features the annual cost of your blades using a 24 razors heads per year subscription plan (With, also, the price of the oil included).  Of course, you need to add the price of the other accessories (Gels, Foams, soaps, after-shave balm): I did not include them here for facilitating the calculations (which would have been very favorable to Raz*War).

One day, after completing my “PLEASURE of shaving” and my “SCIENCE of shaving” series, I will return back to a new “MATHS of shaving” series. Then, I will calculate the TOTAL COST of your annual shaving bill. You will be amazed. And I will prove that the “perfect shave” is not necessarily costly. The thing is that you need to do clever and well informed choices. And that is what I will help you to do.  At this time, I would like to really deeply insist on something: A pre-shave oil clearly impacts the quality of your shave! Hence, do not hesitate and buy it now.

But to conclude today’s shaving math’s exercise, I wanted to prove that shaving oil can strongly reduce your annual shaving bill.  It appeared quite clearly from the graphs featured today.

CQFD. Next week, I will start with the “PLEASURE of shaving” series.

Pierre

PS: do not forget our Raz*War Xmas giftboxes. There are some with our amazing shaving oil…

Posted via email from Raz*War Social Echo

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