A small blogpost today, just for celebrating our new Spanish consumers and Spanish fans. Apparently our brand appealed to a lot of people over there. When we tried to figure out why our products had so much success in Spain, we realized that a lot of Raz*War fans appreciated the revolutionary aspect of the brand and the fact it is fighting against the well known incumbents (see also this blog post). Hence, I just want to declare today : ¡No pasarán!,
For those who are not familiar with that slogan, let’s just remember that this absolutely famous sentence is associated with Dolores Ibárruri Gómez (1895 - 1989) who was, maybe or maybe not, the first one to pronounce these famous words (Historians do not agree) .This slogan was proclaimed “urbi et orbi” by her the very first day of the fight against the nationalist rebels of general Franco, in a radio broadcasted speech and later on, in the besieged Madrid. This slogan became, then, the motto of the republicans and the symbol of the fight.
I realize it might be dangerous to speak about these matters to Spanish. I don’t want to offend anyone, and I hope all injuries are now well healed. Just please realize that I am a Belgian and that I have not an in-depth understanding of what happened and how. But I know the story about the “ ¡No pasarán!” slogan, and that’s is maybe not so bad for a Belgian, no? (Another announcement: I decided to review my Spanish – learnt years ago- just to be able to read an answer to all these many #razwar tweets…)
What does the famous “¡No pasarán!” in my mouth? I just want to say that, thanks to you (and only with your help) the era of the razor duopolistic market situation is over! ¡No pasarán!” means that we all declare that we do not want to pay so high prices for razor and razor blades. Raz*War is a solution (Of course, I am sponsoring this one) but there are others (There is another cool brand in UK… but I hope you prefer Raz*War)
The well acquainted with Spanish history will also remark that…finally troops of General Franco entered into Madrid. And, when they entered the besieged city, they claimed “Han pasado” (“We entered” ). I would be unhappy, no need to say, to see Some Tiger Woods, Thierry Henry, Roger Federer and other celebrities (highly paid; that’s one of the reasons why you pay or paid ;-) so high prices for your razor blades) finally claiming “han pasado”… But I would not be so unhappy…, because, that would mean that, at least, they noticed our voice: the voice of customer discontentment…
But, make no mistake (Ooops, I am now realizing that I am quoting ex-president Bush! Less chance that this quote will be reminded as the Dolores Ibarouri one), one thing is sure is that Raz*War will not run away, after the first shotguns. No, no, Raz*War has a coherent strategy, is currently gathering means (If you would like to invest write to pierre@razwar.com), is supported by a (small but) strong and motivated team. For sure, we will continue…
And Raz*War is, first and foremost, a crowd of people behind the brand.
Thank you for being in that crowd.
Thank you for following the “El Ché” (Three blades) or “El Fidel” (5 blades) flags.
Gracias a todos nuestros clientes españoles ! gracias por llorar con nosotros : « ¡No pasarán! ».
Ah ! A last information for the « non Spanish ». General Franco died in 1975. “Generalísimo Francisco Franco, Caudillo de España por la Gracia de Dios” appointed Juan Carlos as his successor in 1969, many years before his death. And the king strongly contributed to the restoration of democracy in Spain…
”Han pasado”?
No, no: the democracy won, in the end…
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